When countries play by their own rules
When every global city has different rules every day.
Under One Roof – Infographic
Alpha is an in-house localization company across the world, and we explain how this model helps us get better client outcomes, more reliable work and excellent results.
Under One Roof
An interview with Alpha’s founder, Isabelle Weiss
Market Research – Infographic
Know your demographic, culturally, politically and historically to sell well.
Improve your online presence
Our sector experts can help you add information, explanations and guides to your website to boost its rankings and keep your customers engaged.
How Social Media can work for your business
If your company is not on social media, then your customers will go to a competitor who is.
The Top 5 Global Automotive Marketing Campaigns
The ultimate status symbol? These marketing campaigns show how the cars, and the customers, could reinvent themselves.
How localization in fashion can win or lose a campaign
Taking a unique brand voice and localizing it for regional audiences is crucial for fashion labels going global.
How the top 5 fashion labels went global
We explore how Nike, Louis Vuitton, H&M, Zara and Hermès used localization strategies to expand into new global markets.
The worlds top 10 best fashion websites
Alpha takes a look at what makes the world’s best fashion websites so stylishly effective to global audiences.
How the top 5 games companies went global
Find out how the world’s biggest games studio became global players – and how localization speeded up the process.
Localizing your website SEO in every language
Search Engine Optimization (SEO) is important for all online businesses, and every language needs its own.