Isabelle and her cat

Isabelle Weiss

Founder of ALPHA CRC

Our Woman in Localization

Isabelle Weiss is the original Woman in Localization! After more than 30 years the founder of Alpha still translates 7 days a week and based on her hands-on experience feels that despite the vast changes in technology translation is still a worthwhile pursuit and is best done in a multi-disciplinary environment.

Read Isabelle's blog here

The L2 debate

The sacrilege of translating into anything but your mother tongue.

Trying to get to grips with Transcreation

So what is transcreation? From where I stand, it is a translation that captures the spirit and the emotions rather than just the informational content of the source.

Blog May 2020

I had hoped that by the time this was out of the oven the UK would be ending its lockdown.