The L2 debate
The sacrilege of translating into anything but your mother tongue.
Isabelle Weiss is the original Woman in Localization! After more than 30 years the founder of Alpha still translates 7 days a week and based on her hands-on experience feels that despite the vast changes in technology translation is still a worthwhile pursuit and is best done in a multi-disciplinary environment.
So what is transcreation? From where I stand, it is a translation that captures the spirit and the emotions rather than just the informational content of the source.
I had hoped that by the time this was out of the oven the UK would be ending its lockdown.