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Isabelle Weiss is the original Woman in Localization! After more than 30 years the founder of Alpha still translates 7 days a week and based on her hands-on experience feels that despite the vast changes in technology translation is still a worthwhile pursuit and is best done in a multi-disciplinary environment.
So what is transcreation? From where I stand, it is a translation that captures the spirit and the emotions rather than just the informational content of the source.
I had hoped that by the time this was out of the oven the UK would be ending its lockdown.