A content audit aims to ensure that your content engages your audience. It asks two key questions:

• How effective is your existing content?
• How can it be improved?

At Alpha, we analyze clients’ content to help them understand its audience impact and – crucially – how this varies in different territories. We measure:

• Accuracy of language and grammar
• Readability
• Suitability for target audiences
• Appropriateness for cultural context
• Adherence to brand style
• Impact of tone and style

Our in-house linguistic and cultural experts provide a detailed assessment of the effectiveness of clients’ content in different markets and ways to improve it.