Linguistic Quality Auditing

A content audit aims to ensure that your content engages your audience. It asks two key questions:

  • How effective is your existing content?
  • How can it be improved?

At Alpha, we analyze clients’ content to help them understand its audience impact and – crucially – how this varies in different territories. We measure:

  • Accuracy of language and grammar
  • Readability
  • Suitability for target audiences
  • Appropriateness for cultural context
  • Adherence to brand style
  • Impact of tone and style

Our in-house linguistic and cultural experts provide a detailed assessment of the effectiveness of clients’ content in different markets and ways to improve it.