What does this eBook cover?
This eBook provides a comprehensive guide to all aspects of multilingual creative content and strategy based on detailed research across a wide range of referenced sources – see our chapter summaries below.
- Chapter 1 – Introduction: An introduction to why brands localize creative marketing content and outline of what this guide covers
- Chapter 2 – Definitions: Detailed definitions of key terms including marketing translation, transcreation, multilingual copywriting and the differences between them
- Chapter 3 – Creative content: An exploration of why brands use creative content and how marketing translation, transcreation, multilingual copywriting and multilingual brand strategy increase global engagement with such content.
- Chapter 4 – The professionals: How marketing translators, transcreators and copywriters work, including key skills, training paths and career profiles.