Thought pieces

In our third Trust Issues piece, we look beyond linguistic localization to explore how users engage with marketing content in different ways across the globe.

Businesses looking for global expansion will spend their money on reaching the widest customer base, naturally, but there is a huge amount of untapped potential in those smaller languages, too.

According to a report from September 2020, fintechs lose about 26% of users due to application abandonment during KYC (Know Your Customer) processes.