Thought pieces

Is minority language the new major thing?
Businesses looking for global expansion will spend their money on reaching the widest customer base, naturally, but there is a huge amount of untapped potential in those smaller languages, too.
Are fintechs losing users because of poor localization?
According to a report from September 2020, fintechs lose about 26% of users due to application abandonment during KYC (Know Your Customer) processes.
Why the User eXperience is dominating software development
From function and feel to experience, we explore how and why software development is dominated by user experience.
Top 10 inspirational women in fashion
From Anna Wintour to Beyoncé, take a look through our top ten inspirational women shaping the fashion industry today.
Pyramid beauty schemes
How multi-level marketing schemes have evolved to use social media to attract beauty customers in the digital age.
How knitting got its groove back
A look into how knitting became a seriously credible hobby amongst hipsters looking for some artisan authenticity.
From clean living to tidy profits
Live cleaner, be greener, and the world will love you more. But will it ever be enough?
The worlds best race tracks
Live fast, drive faster? The world’s most thrilling international race tracks, fully localized, listed here.
The good, the bad, the ugly
For global companies, branding is everything, and an advertising slogan can make you or break you. Let’s have a recap.
Localizing numbers
Learn how localizing numbers is harder than it sounds, why the iPhone 9 never happened and what the big deal with 13 is.
Facial recognition – the end of anonymity
Is Big Brother watching you? A dive into the ethics of facial recognition, fast food innovations and the future.