Sometimes, a source-to-target translation won’t provide the right kind of impact or fluency you’re looking for, especially if your material is advertising or marketing content. If the piece is intended for a young demographic, straightforward translation or even a more fluid transcreation process, can miss the subtleties of humour, language and culture often involved in content created for B2C markets.
In these cases, it is time to move beyond translation and transcreation to a purely creative service. Working from a brief designed by your company, a piece of content can be created that infuses energy and passion into your campaigns in any target language.
Our in-house copywriters can create content to serve your brief, no matter how specific your ideas or instructions. Or, if you only have vague ideas of what you want your content to look like, we can meet with you to draw up a creative strategy and then produce copy for your target markets and languages.
Multilingual copywriting is the perfect way to tailor content to each locale. And if you want to create a native brand experience for every market, that is exactly what you need to do. You might think that your cross-border eCommerce is international, and needs a global message – but actually what it needs is content that is addressed individually to the target audience. Known as addressable marketing, this content is focused on engaging users by addressing their specific occupations and interests.
Content that is tailored like this doesn’t grow on trees. It needs experienced copywriters who know how to engage an audience using a range of different styles and tones of voice.
At Alpha, we are careful to localize all the content we create, paying particular attention to all regional, historical, cultural, socio-economic and political sensitivities that can so easily be missed in a less bespoke service.
Our in-house team of specialist multilingual copywriters are experienced in delivering a broad selection of creative content including:
Combining client branding, knowledge and market research, cultural insights, and creative acumen, our multilingual copywriters bring freshly written content to life for global audiences.
With specific subject matter expertise across a wide variety of industry fields including fashion and lifestyle, healthcare and medical devices, IT and software, automotive and games, our copywriters can tailor your message to a range of media including digital and social media, printed media, as well as marketing and advertising material of all kinds.