Multilingual 3.0 (Pt. 4): Four predictions for the future of creative content and copywriting We look at how digital transformation is affecting the processes of creative content creation. Download
Under One Roof – Infographic Alpha is an in-house localization company across the world, and we explain how this model helps us get better client outcomes, more reliable work and excellent results. Download
Improve your online presence Our sector experts can help you add information, explanations and guides to your website to boost its rankings and keep your customers engaged. Download
How Social Media can work for your business If your company is not on social media, then your customers will go to a competitor who is. Download
The language of fashion Cultural adaptation is crucial when localizing the language of fashion for different regional audiences – read why. Download
Truly translating fashion – Appealing to Russian South American and Arabic markets Find out how cultural insight makes marketing fashion in Russia, South America and Arab countries more effective. Download
Has the CAT got your tongue Computer Aided Translation and you: a guide to Machine Translation (MT) from Alpha's linguistic and technical experts. Download
Human vs machine An interview with Alpha's founder, female entrepreneur Isabelle Weiss, on the future of translation and language. Download
The real meaning of cultural adaptation When translation isn't enough. Cultural adaptation, AKA localization, into the language used by local people. Download
Translation or transcreation Translated text or creatively transcreated text? That is the question. Our expert linguists can do both. Download
What is the ideal content for translation Tips for getting your original content ready for translation, including context, material and brand tone and guidelines. Download
