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Style Guide Creation

At Alpha, we create style guides that improve the effectiveness of our clients’ content. They help content creators to write consistently by providing a reference source on areas such as:

  • Vocabulary, including SEO keywords, spelling conventions, technical terms, acronyms, trademarks and brand names
  • Grammar and syntax, including punctuation and grammar conventions
  • Tone of voice, including style of writing (e.g. formal/ informal) and brand guidelines
  • Page layout, including headings, paragraphs, bulleted lists, contents and indexes

With clear examples and explanations, we make it easy for content teams to deliver exceptional quality materials – and for audiences in each target market to engage with them.